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Privacy Policy

Last updated: 8 November 2025

{{COMPANY_LEGAL_NAME}} (“we”, “us”, “our”) respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, and safeguard information when you interact with {{PRIMARY_DOMAIN}}, our communications, and our mobile app development services.

Data controller

{{COMPANY_LEGAL_NAME}} acts as the data controller for personal data processed in the context of our services. You can reach us using the contact details in the Contact us section.

Personal data we collect

We collect and process the following categories of personal data, aligned with mobile app development lifecycle requirements and agile development methodologies:

  • Contact details such as name, email address, phone number, and organisation.
  • Project information such as product design goals, desired user-centric interface design outcomes, and technology preferences.
  • Usage data including analytics on user flow design, device type, and interactions with our progressive web apps (PWA) preview environments.
  • Support correspondence including messages exchanged during app testing and QA or API integration support engagements.

How we use your data

We use personal data to:

  • Respond to enquiries and deliver end-to-end app development proposals.
  • Plan and execute agile development methodologies, including sprint planning, experience mapping, and prototype development.
  • Send service updates, thought leadership, or invitations relevant to cross-platform mobile frameworks (with consent where required).
  • Ensure mobile app security audits, encryption and data protection, and compliance with legal obligations.

Legal bases for processing

We rely on the following legal grounds under UK GDPR:

  • Contractual necessity when providing mobile app development, UX/UI optimisation, or ASO services.
  • Legitimate interests in improving scalable mobile applications and user engagement tools, balanced with your rights.
  • Consent for sending marketing communications or for optional analytics cookies.
  • Legal obligations for maintaining tax, financial, and compliance records.

How we share information

We only share personal data with trusted partners involved in the mobile app architecture, such as cloud-based application providers, app store submission platforms, or analytics services. Each partner is bound by data processing agreements and adheres to mobile app security best practices.

We may disclose information where required by regulators, law enforcement, or to enforce our Terms of Use.

International transfers

Where personal data is transferred outside the UK or European Economic Area, we implement appropriate safeguards, including standard contractual clauses or vendor certifications that align with UK adequacy decisions.

Data retention

We retain personal data only as long as necessary to fulfil the purposes outlined above or to comply with legal and contractual obligations. Retention periods vary depending on the type of engagement, the mobile app deployment lifecycle, and statutory requirements.

Your rights

You have the right to request access, rectification, erasure, restriction, portability, or to object to processing of your personal data. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise your rights, contact us at {{CONTACT_EMAIL}}. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

Security measures

We deploy encryption, access controls, continuous monitoring, and mobile app security audits to protect your data against unauthorised access or misuse. Our DevSecOps approach ensures security is embedded from concept development to mobile app deployment.

Automated decision-making

We do not conduct automated decision-making that produces legal or similarly significant effects. Any automated scoring used in product design workshops is reviewed by our human experts before action is taken.

Updates to this policy

We review this Privacy Policy periodically to reflect regulatory changes, UX research best practices, and evolving technology stacks. Updates will be posted on this page with a revised effective date.

Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us using the details below:

  • Email: {{CONTACT_EMAIL}}
  • Telephone: {{CONTACT_PHONE}}
  • Postal address: {{REGISTERED_ADDRESS}}